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How important is innovation for sustaining competitive advantage?

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    How important is innovation for sustaining competitive advantage?

    Innovation is essential for sustaining competitive advantage in today’s fast-paced and evolving market. It enables companies to develop unique products, improve processes, and respond to changing consumer needs. Without innovation, businesses risk becoming outdated and losing market share to agile competitors. Students studying business strategy often seek expert assignment help to explore how innovation drives long-term success. In essence, continuous innovation is the key to staying relevant and ahead in competitive industries.
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